How to Perform a Complete SEO Audit in 14 Steps

Google Search Console is a tool that checks your site’s indexing status and how it appears on SERPs. It offers performance reports, your site’s indexing status, and insights into core web vitals like interactivity and loading performance. Use Google Search Console to perform an SEO audit and determine if you’re hitting target keywords. Remember to use structured data, which maintains a standardized format, to help Google crawl your site. Making it easier for search engines to find the pages on your site is very important to your SEO.

Test your page speed

seo audit

Your website’s robots.txt file tells search crawlers which sections of the site should be crawled and which ones should be ignored. A misconfigured robots.txt file is a common issue for on-site search engine optimization which is a highly important SEO audit template item to analyze during the auditing process. Connect with him on LinkedIn or through the BruceClay.com website. This type of SEO refers to making sure the backend elements of a page are optimized for search crawlers. An on-page SEO audit would include checking meta descriptions, meta titles, image alt text and compression, and more.

seo audit

There is a lot to consider when auditing your technical SEO, and it can get pretty complicated. Cyrus Shepard is the founder of Zyppy SEO, an SEO consulting and software company. He writes/tweets about Google ranking signals, SEO best practices, experiments, tactics, and industry updates. Dave Ramsey is a big name in the finance industry, so this is the kind of detailed analysis that you would expect when evaluating this kind of page for YMYL content. The tool will give you an edge if you’re in a competitive niche.

SEO Audit Services: Get a Complete Audit & Action Plan

The cost of an SEO audit service depends on several factors, including your website’s size. On average, SEO audit services cost $650 to $14,000 per audit. Our team can consult and even implement recommendations to get your website ranking in the search results. Used by our team and clients alike, the SEO tools within our RevenueCloudFX suite can help take SEO foundations to competitive rankings. Following our analysis and audit, your dedicated account manager will provide actionable and prioritized recommendations for fixing SEO issues across your site. Your business can then decide if you want to fix these issues in-house or leverage your WebFX team.

seo audit

Ways to Increase Traffic to Your Website

  • Clicking on “Search” and then checking “Enable advanced filters” allows us to filter the sheet to show only images which are currently used as the featured image.
  • Google Search Console is a tool that checks your site’s indexing status and how it appears on SERPs.
  • Site audit tool from Ubersuggest audits your website against their in-depth 44-point SEO checklist to help you discover how well your site is optimized for search engines.
  • Hence, we ended up with a more complete Technical SEO and beyond site audit — one that covers nearly every important SEO area with the potential to impact traffic and rankings.
  • The nofollow page was created by Cloudflare’s email address protection.

Site speed has become quite a hot topic SEO Anomaly among the SEO community in recent times, especially after Google announced that mobile speed is indeed a ranking factor. As you can see from the image above, links are broken down into indexable and not indexable and you can find the same issues across both categories. However, each issue has a different predetermined importance level—depending on whether the link is indexable or not. Linking to credible sources makes your own website more credible to both visitors and search engines.

Test mobile-friendliness with Google Lighthouse and make sure your navigation is clear and easy to use. Analyze your WordPress site to detect critical errors and get actionableinsights to boost your SEO and get more traffic. Regular monitoring helps you improve your site, adjust to the latest algorithm updates, and stay on course. For instance, you can set up automatic crawls to track the number of issues as you progress.

seo audit

Making sure Google can access and index your site is crucial for SEO success. Optimizing content for Large Language Models (LLMs) has become more and more important. Making content easy to understand for LLMs increases visibility. Use tools like Google Search Console – or your preferred SEO tool to find broken links on your site. If a page has been permanently removed, set up a 301 redirect to a related page to preserve link equity.

seo audit

While competitors steadily capture organic traffic, conversions, and market share, your team… Include primary keywords and branding, prioritizing user readability. – They enhance user experience, increasing engagement, conversions, and retention. Here, we highlight pages that have zero internal links pointing to them.

I pick websites to review – some requested it, others caught my attention for their SEO potential. If you have any extra lifehacks for checking your website’s SEO health, join our Facebook community to share your ideas. Recrawling may take from a few days to several weeks, depending on how often the crawler visits the pages. Requesting a recrawl multiple times will not speed the process up. Keep in mind that you don’t need to force recrawling any time you change something on your website.

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