Follow the guidelines from the Coalition For Better Ads to make sure your ads are user-friendly and you’ll be golden. I recommend testing your site’s speed in both Google’s PageSpeed Insights tool and GTmetrix. But if you see any errors, then check out our guides to and HTTP to HTTPS migration for details on how to configure your redirects. Before diving into the technical audit, there are a number of manual checks I recommend performing on any site. All-in-one SEOplatform for agencies, marketers, and SMEs looking to increase organic traffic.
Technical SEO audit
Adding internal links also minimizes your website’s crawl or click depth. SEO audits often show websites placing too much emphasis on backlinks while neglecting many other critical SEO opportunities. Investing a little extra time in improving your internal links is always worth it. They’re one of the easiest yet most powerful SEO tools you have.
Plus, you can manually check if those pages provide valuable and unique content to users. Of course, it’s much easier to avoid creating duplicate content than to find and fix it later. But judgment aside, sometimes it’s tough to avoid duplicates, especially on large e-commerce sites. Another element that can affect your rankings is meta refresh.
By prioritizing fixes and leveraging a strategic mindset, you’ll solve the immediate problems and set your site on a course for sustained growth. To wrap up, let’s conclude with key takeaways and the bigger picture of why all this matters. By now, we’ve covered technical, on-page, off-page, and advanced audit components. The final step is to put it all together and plan solutions – effectively turning the audit findings into an actionable roadmap. If you do have schema, make sure it’s correct and up-to-date.
Fixing them involves resolving server issues, correcting broken links, or updating robots.txt files SEO Anomaly to allow proper crawling. Google Search Console is an essential tool for monitoring how search engines interact with your website. Use it to check for errors, such as crawl issues, indexing problems, and security concerns. If Google struggles to access your site, it won’t be able to rank properly.
- Back in the day, meta descriptions were a very important SEO tool.
- Once you enter any website’s URL in their Website Audit tool, it scans your whole website and gives a score out of 100.
- Using an SEO tool is essential for efficiently analyzing and improving your website’s performance.
- Experience, compared to the size of your website, has a minor impact on SEO audit costs.
- While SEO requires more time and energy to drive traffic, paid search can quickly generate results.
Step 4: Checking Advanced SEO Elements – Structured Data, Schema, and UX Enhancements
I started seeing recovery signs within 4 months, and the site fully regained its rankings in 6 months. If you’re dealing with a penalty, my advice is to thoroughly audit your site—look for thin or ineffective content, bad backlinks, or technical issues—and tackle those step by step. With everything in one place, it’s also easier to spot patterns and draw connections. Like how ranking improvements might correlate with new backlinks. Or how technical issues could be holding your keyword performance back. SEO audits, whether completed in-house or externally with an agency, are often worth it.
Screaming Frog: best for technical audits
Google primarily uses the mobile version of your site for indexing and ranking. If your site isn’t indexed, no amount of optimization will help you rank in search results until you fix this fundamental issue. I’ll show you what to look for and which tools help along the way. Last but not least, the SEOptimer blog provides a bunch of relevant articles and tips and tricks for you to stay on top of the SEO improvement landscape.